Nimrat Kaur is recognized throughout Punjab not only for breaking into a male-dominated industry, but for doing it confidently and fiercely; propelling Rozana Spokesman TV - founded in 2015 - to a household name in Punjab, associated with truthful, honest, and independent journalism. She is also a founder of Spokesman Green Media.
Managing Director of Rozana Spokesman TV, she is known for her daily editorial in the newspaper. A psychologist by profession, she has previously worked with orphaned victims of torture and trauma and their psychological rehabilitation. Additionally, she has run an NGO for the past 20 years to educate those previously forced into child labor. Looking to explore her interest in media, she delved into journalism, carving a name and reputation for herself as a strong and independent voice.
Her area of expertise is content creation and management. She has developed an understanding of consumerist attitudes in the digital sphere, and what content is all about. She has proved that big channels can be beaten with smaller teams, focusing solely on an interactive digital strategy coupled with strong, focused, and desirable content.